Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, The e-Choupal is a unique web-based initiative of ITC Limited, offering farmers required information, products, and services they need.

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What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. Further, for a small rich segment of the farming community, this platform could be used by research institutions, national and international, to provide consultancy in the form of improved and scientific approach to farming in the form of irrigation, seeds or other services. Recognising the potential of this sector to provide sustainable livelihood opportunities, ITC launched the Livestock Development Programme, which genetically upgrades low-yielding indigenous stock through artificial insemination to produce cross-bred progeny with much higher milk yields.

Indian Institute of Managemet, Ahmedabad. It has empowered the community in creating a resource mechanism that has given farmers necessary understanding that market led business model can have the positive impact upon the output and their efficiency.

In fact, the e-choupal project was born from the realisation that it should be able to get good quality agri-produce without having to scour the chaotic mandis. The programme provides soil and moisture conservation to around 2,00, hectares of land. With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases. The e-choupal model has come a long way and can be potentially used by ITC in creating an exchange base with in the model.

From toothpaste to tractors, this rural mall has it all Outlook. ITC e-choupal on awards shortlist Business-standard. Global award for ITC’s e-choupal Business-standard.


Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles.

Collapse All Expand All. In their effort to provide state of the art farming technique, the general manager at ICT started to build ICT kiosks connecting villages which brought in marked and noticeable f in the standard of living of the farmers.

ITC to set up a shopping chohpal at Ujjain Business-standard. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative. Give them empowerment first The Hindu Business Line. The topic of this article may not meet Wikipedia’s notability guidelines for companies and organizations.

The juggernaut chokpal ITC Ltd, the Kolkata-based tobacco and cigarettes major that has been quietly pitting its blue-blood management into the task of transforming rural India, even as it walks the fashion ramps from Mumbai to Delhi with branded apparel, or invades yuppie kitchens with canned delicacies.

Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers.

E-Choupal – Wikipedia

These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation. By helping these enterprises we aim to make the world better – better for us, for our community and for the environment Shop Now. The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his choupa. There are 6, e-Choupals in operation in 40, villages in 10 states, affecting around 4 million farmers.

The sheer size of the rollout shows the success of its ambitious information technology programme that was launched way back in with just six kiosks in Madhya Pradesh to give farmers real-time access to world market trends, input costs and even micro weather reports. Over 19, youth have so far benefited from vocational and modern skills training, while over 4,00, students have been covered through Supplementary Learning Centres and Anganwadis.


Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India. Learn how and when to remove these template messages. By helping these enterprises we aim to make the world better – choupap for us, for our community and for the environment.

Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs. As a market-led business model, ITC e-Choupal has enhanced the competitiveness of Indian agriculture and triggered a virtuous cycle of higher productivity, higher incomes and enlarged capacity for farmer risk management, larger investments and higher quality and jtc.

Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters sustainable and inclusive growth in India. ITC is no stranger to rural India: The enhancement of rural incomes has also unleashed the hcoupal demand for industrial goods, necessary for the chkupal growth of the Indian economy.

Choupap us facebook twitter instagram youtube. Cigarettes and Virtual Cathedrals The Economist. Ground reality Business Standard. On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure. ITC plans farm demo plots Business Standard. The centre can also be use to draw chouoal closer to each other, reducing any level of animosity and hatred and encourage them to work together for the benefit of the entire farming community as a whole and toghther.

Get the best viral stories straight into your inbox before everyone else! There were severe lack of adequate telephone exchange in place and the rural areas were also frequently inhabited by electricity outage.

Press Report Back to Press Reports. Agricultural marketing in India E-commerce in India.